Sellathon >> SellerPower >> HOME About Us Frequently Asked Questions Order  MEMBER'S LOGIN:   USERNAME:   PASSWORD:     ©2005 by Sellathon, Inc. All Rights Reserved. Patents Pending. http://www.sellathon.com/ eBay is a registered trademark of eBay Corporation and is not associated with SellerPower.com or Sellathon, Inc. POWERSELLERS depend on SELLERPOWER! Terms of Service | Privacy Policy | Partners

Home | About Us | EXAMPLES | Frequently Asked Questions | Order How much are your flawed auction titles costing you every month on eBay? Try This and See: So you pick up this little duck decoy for a few dollars. You know that duck decoys are collectible, so you decide to list it on eBay. Here's the Test: How would you write the title? You've got 55 characters to attract customers and describe the item. Assuming you know nothing about duck decoys, which 55 characters will you use? Well, it's a duck decoy, so you've got to use that phrase, right? And it appears to be an antique, so you'll probably want to say so. Also, it's brown in color, with a hint of green on the wings and the most striking thing about it is its beautiful patina. So here goes... "Antique duck decoy, brown w/green wings. Nice patina NR" Looks like every other title on eBay, doesn't it? Actually, there's nothing specifically wrong with that title. It will drive quite a few visitors to your auction, and you'll probably have no trouble selling it for a profit. The problem is, the whole process was done unscientifically. We just used the words WE thought were important... disregarding the way your potential buyers actually search. So let's do a quick search for "duck" using SellerPower's keyword database and see what we should be doing... Which Words Should We Use? With this data, we can see that the second most popular term that's relevant is "ducks". Also important are the words: hunting decoy art decoys wood old wooden vintage It's interesting that when you're talking about ducks, "vintage" and "old" get searched for more often than "antique" (which didn't show up in the listings until much later). If we wanted to be completely thorough, we could have performed several more peripheral searches to compare the popularity of other terms, such as patina, mallard, paint vs. painted, etc. But since this is just an example (and we're already close to using all 55 of our characters anyway) we'll just stick with our "duck" search. So, after a little experimentation, here's what you come up with... "Hunting old ducks & decoys? Wood, wooden art duck decoy" Except for "vintage", that title covers every major related search. You could easily include "vintage" by some rewording... "Hunting old ducks? Vintage wood, wooden art duck decoy!" ... but that would be thoroughly unscientific. If you look at the search results above, you'll see that "vintage duck" gets 1/8th the traffic that "duck decoys" gets, so eliminating "decoys" from the title in favor of "vintage" would be a mistake. The Results: So how do you think our new title compares to the original title? With everything else the same - the same description, same starting price, same starting time, same starting day, same photographs, etc. - using this new title will, on average, cause 259% more buyers to find the duck decoy than they would have with the old title! In other words, for every 100 eBay visitors who would have found the duck decoy using the original title, the new title will attract (on average) 259 eBay visitors! And as you know, that also means an increased number of bids AND a higher final selling price! Sellers who faithfully apply these scientific principles to title writing routinely see a 25% - 50% increase in final selling prices. Consider What This Means For Your eBay Business: Even if you increase your final sales price by just 15%, it can literally double your profit, especially on low-margin items. The Best Traffic Bargain on eBay: Every day, sellers pay extra money to eBay to generate additional traffic for their listings: colored borders, colored backgrounds, bold titles, gallery listings, gift icons, featured listing placement, and so forth... all designed to attract more buyers. Ironically, eBay doesn't charge anything for the biggest traffic driver of all... using the right keywords in your title. Since listing your item costs the same whether you use a lousy title or you use a scientifically-optimized title... the extra traffic you generate by improving your title is essentially free. And best of all, the visitors you get from optimizing your titles aren't just random visitors lured by flashy add-ons. These are people who are actively searching for your items! So to make sure your auctions are being seen by the highest number of potential buyers, you need to start focusing on getting the most relevant and searched-for keywords into your titles. "Awesome job. Thank you. Now that I've checked [SellerPower] and I've seen [which searchterms] I should have in my titles... it makes me sick to think of the money I've wasted on listing and re-listing using the same old words." M.R., Powerseller ** Pricing: We want you to experience this firsthand - and test it for yourself - because once you've used it, we know you'll be impressed! So as an introductory offer, we are granting three days of unlimited access to our huge keyword database for just $7.95. You can also buy three months unlimited access for $49 or a full year for $149. Click here for ordering instructions... *SellerPower derives the vast majority of its search data from Sellathon's Free Trial users... not from our paid ViewTracker users. **At the risk of diminishing the value of our SellerPower testimonials, we've elected to keep these testimonials anonymous (unlike our Sellathon testimonials) so that these writers' newly-optimized eBay titles won't be stolen by copycats. We will, however, produce the original emails to anyone curious enough to stop by our Lexington office.